Pure Earth Crafts Privacy Policy
This privacy policy describes how Pure Earth Crafts collects, uses, and protects information you provide when using our online platform. We are committed to protecting your privacy and handling your personal data in accordance with applicable laws and regulations, including the General Data Protection Regulation (GDPR).
Information We Collect
We collect information to provide and improve our services. The types of personal data we collect depend on how you interact with our site.
Information You Provide Directly:
When you use our site, such as when placing an order, creating an account, subscribing to our newsletter, or contacting us, you may provide us with personal information. This can include identifying information like your name, postal address, email address, phone number, and payment information.
Information Collected Automatically:
When you visit or use our site, we may automatically collect certain information about your device and usage. This may include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. We collect this information using technologies like cookies and web beacons.
How We Use Your Information
We use the information we collect for various purposes, including:
To provide and maintain our services, including processing transactions and fulfilling orders.
To communicate with you about your orders, products, services, and promotions.
To improve our website, products, and services.
To personalize your experience on our site.
To detect and prevent fraud and other illegal activities.
To comply with legal obligations.
To send you marketing communications you have opted into.
Legal Basis for Processing
We process your personal data based on various legal grounds, including:
Your consent (e.g., for marketing communications).
The necessity of processing for the performance of a contract with you (e.g., processing your order).
Compliance with legal obligations (e.g., tax or accounting requirements).
Our legitimate interests, provided these are not overridden by your fundamental rights and freedoms (e.g., improving our services, fraud prevention).
Sharing Your Information
We do not sell your personal data to third parties. We may share your information with third parties in limited circumstances:
Service Providers:
We may share information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., payment processors, shipping companies, IT service providers).
Legal Requirements:
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
Business Transfers:
We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
With Your Consent:
We may share your information with your consent.
Data Security
We implement appropriate technical and organizational measures designed to protect the security of any personal information we process. However, despite our safeguards, no electronic transmission or storage system can be guaranteed to be 100% secure.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Your Data Protection Rights
Under data protection laws, you have rights regarding your personal data. Depending on your location and applicable law, these may include:
The right to access the personal data we hold about you.
The right to request correction of inaccurate personal data.
The right to request erasure of your personal data.
The right to request restriction of processing of your personal data.
The right to object to the processing of your personal data.
The right to data portability (requesting a copy of your data in a structured, commonly used format).
The right to withdraw consent at any time where processing is based on consent.
The right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us using the details provided below.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and use information about you, including to serve interest-based advertising. You can manage your cookie preferences through your browser settings.
Third-Party Links
Our site may contain links to third-party websites. This policy does not apply to those sites. We are not responsible for the privacy practices or content of such third-party sites.
Changes to This Policy
We may update this privacy policy from time to time. The updated version will be indicated by a revised date and the updated version will be effective as soon as it is accessible. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
Contact Us
If you have questions or concerns about this privacy policy or our data practices, you can contact us at:
Pure Earth Crafts25 K. R. Road
Jayanagar
Bengaluru, Karnataka
560011
India